A New World Trend that we all have to wrestle with is SOS. Sooner or later you too will be a victim of this malady.
In this business, I feel it is a good thing to take in the daily torrent of the information in "moderation." You'll live longer, be happier and will not end up curled in a ball in your office crying because you feel out of touch with what is going on in the new world of marketing.
The good news is, the basics still seem to carry a lot of weight with your customers.
From research just published by King Fish Media, a solid Website is a must. Second, an engagement architecture to manage the relationships with your customers within your marketing eco-system is the next element. If you were to stop right there with those two activities (which is a lot of work) you're doing great.
Remember, to keep your sanity, keep your thinking and focus simple. SOS in moderation. Apply relevant elements you find on your journey to your marketing efforts and you should have a long and fruitful career.
